Pay-Per-Click Advertising (PPC)

Pay-Per-Click (PPC) advertising is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked on. These ads appear on search engine results pages (SERPs), social media platforms, and other websites.

PPC advertising offers a number of benefits to businesses, including the ability to target specific audiences, control ad spend, and track the effectiveness of campaigns in real-time. It also allows businesses to quickly increase their visibility online, as PPC ads can be set up and launched in a matter of minutes.

However, it’s important to note that successful PPC campaigns require careful planning, research, and optimization. Advertisers must choose the right keywords, create compelling ad copy, and continually refine their campaigns to ensure they’re getting the best possible return on investment.